Research first. Then three directions. You choose.

The five stages

1. 1

   Research

   We study your market, your competitors and your customers before we draw anything. We also run a name health check: we look for conflicts in public trademark records, check whether the domain and social handles are free, and say the name out loud to see how it sounds.

   You get

   A short research summary in plain language.

   You decide

   Your goals, your customers and what you sell.

2. 2

   Strategy

   We turn the research into a position: who you're for, what you stand for, and why someone should choose you. Essentials includes a lighter version of this step.

   You get

   Your positioning and brand idea, in writing.

   You decide

   Whether the position sounds like you.

3. 3

   Directions

   You'll see three directions in week one. Each is a complete point of view: mark, color, type and a short business case. You pick one. We don't pick for you.

   You get

   Three distinct directions, each with its business case.

   You decide

   Which one to develop.

4. 4

   Design

   We build the direction you chose into a full system: logo suite, palette, type, templates and the rest of your package. Two revision rounds are included.

   You get

   Your identity system, taking shape in the open.

   You decide

   Feedback across two rounds of revisions.

5. 5

   Delivery

   Organized files, guidelines and your rights. If your package includes print, supplier-checked dielines and proofs come before anything goes to press. Full rights are assigned to you.

   You get

   Final files, guidelines and print-ready artwork.

   You decide

   Where and when to launch.